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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of In the Company of Owners
    Image of In the Company of Owners

    The Truth about Stock Options (and Why Every Employee Should Have Them)

    by Douglas L. Kruse, Aaron Bernstein, Joseph R. Blasi

    Recently, stock options have received a bad reputation as the run-up in thestock market during the 1990s allowed some corporate executives to pursueunethical strategies to pump up their stock and cash in on their options,while employees saw huge potential fortunes disappear overnight. Theproblems were a consequence of abuse of stock options, not the conceptitself. In the Company of Owners shows how and why stock options and therisk of ownership should be given to most of the work force.

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  • Image of Put the Moose on the Table
    Image of Put the Moose on the Table

    Lessons in Leadership from a CEO's Journey through Business and Life

    by Randall Tobias

    Randall Tobias, former CEO of pharmaceutical giant Eli Lilly and Co., knows what it takes to get to the top. In Put the Moose on the Table, Tobias mixes personal anecdotes with his thoughts on effective business and leadership practices, often focusing on the intangible qualities — integrity, dedication and respect for colleagues — that separate the best from the rest. A vice president at AT&T when he took the job at Lilly, Tobias recalls how a major crisis on his first day tested his a

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