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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Talent is Never Enough
    Image of Talent is Never Enough

    Discover the Choices That Will Take You Beyond Your Talent

    by John C. Maxwell

    Maxwell, a leadership expert, asserts that talent is often misunderstood and overrated. To combat this, he suggests that people build their strengths and become a “Talent-plus person.”

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  • Image of What Got You Here Won’t Get You There
    Image of What Got You Here Won’t Get You There

    How Successful People Become Even More Successful

    by Marshall Goldsmith

    The corporate world is full of intelligent and skilled executives, but few will ever reach the top and, according to Goldsmith, subtle nuances make the difference.

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  • Image of Never Bet the Farm
    Image of Never Bet the Farm

    How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too

    by Stephen Spinelli Jr., Anthony L. Iaquinto

    Entrepreneur: Be prepared. Never Bet the Farm celebrates entrepreneurship in its entirety, presenting a framework that can help entrepreneurs reduce risks and simplify decision-making. It is at once both encouraging and cautionary, but neither a textbook how-to nor an inspirational tome lacking substance. “We’re living in a world with unimaginable adversity and invisible threats,” writes Iaquinto. “Why should entrepreneurs be any different from a sailor who stows a well-stocked ...

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  • Image of The Triple Bottom Line
    Image of The Triple Bottom Line

    Why Sustainability is Transforming the Best-Run Companies and How It Can Work for You

    by Andrew Savitz

    Author Andrew Savitz approaches the concept of sustainability in three-part harmony, with a look at how businesses prosper financially while protecting and renewing the social, environmental and economic resources they need. He says they can fail if they do not tend to all three, and his claims are not without merit. With an eye to the Fortune 100 companies leading this movement, The Triple Bottom Line approaches sustainability as a “win-win-win” prospect achievable in any industry.

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  • Image of Satisfaction
    Image of Satisfaction

    How Every Great Company Listens to the Voice of the Customer

    by James D. Power IV, Chris Denove

    Despite claims otherwise, Denove and Power write, “Most organizations have not made a significant and sustained commitment to customer satisfaction.” As a result, these organizations are losing money. This isn’t just another book about customer satisfaction, it’s an unlocked vault on years of closely guarded research data, surveys and feedback collected by J.D. Power and Associates, a name synonymous with measuring customer satisfaction and improving the bottom line.

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