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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Into the Unknown
    Image of Into the Unknown

    Leadership Lessons of Lewis and Clark's Daring Westward Expedition

    by Jack Uldrich

    Into the Unknown charts the lessons in leadership that were learned by Meriwether Lewis and William Clark during their two-and-a-half year adventure into the American Northwest. Against staggering odds, these unique men inspired such absolute loyalty in each other and in their group of explorers that they are still regarded as the most successful leadership team in American history. Consultant and author Jack Uldrich presents Lewis and Clark as examples of leaders who were able to take

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  • Image of Identity Is Destiny
    Image of Identity Is Destiny

    Leadership and the Roots of Value Creation

    by Laurence Ackerman

    The true strength of an organization is reflected in its identity — the traits and actions that make it a unique being. In this summary, Ackerman presents the eight laws of identity and provide a strategic framework for creating value.

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  • Image of The Arc of Ambition
    Image of The Arc of Ambition

    Defining the Leadership Journey

    by Nitin Nohria, Jim Champy

    Authors Champy, former head of CSC Index and co-author of Reengineering the Corporation, and Nitin Nohria, a professor of business administration at the Harvard Business School, believe that ambition is the lifeblood of human achievement. In this summary, they cover the different stages of ambition, and how each stage can lead to great things for you and your company.

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  • Image of Value Nets
    Image of Value Nets

    Breaking the Supply Chain to Unlock Hidden Profits

    by Joseph Martha, David Bovet

    Consultants Bovet and Martha demonstrate how to turn supply chains into value-creating “value nets” by building a radical new business design for your company. Step-by-step, this informative work covers the five elements of the new design: value proposition, scope, profit, strategic control and execution.

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