Book Summaries

Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

While most companies believe change happens by making people think differently, that isn’t the case. Instead, according to John Kotter and Dan Cohen, change happens when you make people feel differently. You have to appeal more to the heart than the mind. The authors offer a new dynamic — the “see-feel-change” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller...

Despite careful management of the operational aspects of corporate change, many managers and executives ignore the human element how changing a job description or corporate environment makes people feel. Respected consultant Jeanie Daniel Duck introduces a five-stage framework that helps managers and executives understand how to manage the human element of the change process.