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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Why Leaders Can't Lead
    Image of Why Leaders Can't Lead

    The Unconscious Conspiracy Continues

    by Warren Bennis

    Simply managing isn't enough any longer, says author Bennis. Here are the steps you can take today to become a leader. The first one: Don't believe that "leaders are born, not made."

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