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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Managing Crises Before They Happen
    Image of Managing Crises Before They Happen

    What Every Executive and Manager Needs to Know about Crisis Management

    by Ian I. Mitroff

    It’s impossible to eliminate crises completely. But crisis management experts Mitroff and Anagnos outline the crisis management tools — and attitudes — needed to either anticipate crises or effectively manage them once they occur.

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  • Image of Improving Customer Satisfaction, Loyalty, and Profit
    Image of Improving Customer Satisfaction, Loyalty, and Profit

    An Integrated Measurement and Management System

    by Anders Gustafsson, Michael D. Johnson

    The authors’ detailed five-step process for developing an integrated customer measurement and management system will show you how to find out exactly what your customers want and use that information to produce the kinds of products and services that will keep them coming back.

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  • Image of Culture.com
    Image of Culture.com

    Building Corporate Culture in the Connected Workplace

    by Ray Bender, Peg Neuhauser, Kirk L. Stromberg

    In the age of the Internet, many corporate cultures don’t match up with how people are required to work in the new economy. Here’s a road map for changing your company culture so it will help rather hinder your company’s transformation.

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  • Image of Keeping the People Who Keep You in Business
    Image of Keeping the People Who Keep You in Business

    24 Ways to Hang on to Your Most Valuable Talent

    by Leigh Branham

    With the specific and solid practices in this book, Branham helps you focus on doing what you need to do to retain the employees you most want to keep. Key #1: Be a company people want to work for.

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  • Image of The Strategy-Focused Organization
    Image of The Strategy-Focused Organization

    How Balanced Scorecard Companies Thrive in the New Business Environment

    by Robert S. Kaplan, David P. Norton

    Developers of the Balanced Scorecard, Kaplan and Norton offer five principles to help companies transform this groundbreaking performance management tool into a tool for creating a strategy-driven performance management company.

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