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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Managing Crises Before They Happen
    Image of Managing Crises Before They Happen

    What Every Executive and Manager Needs to Know about Crisis Management

    by Ian I. Mitroff

    It’s impossible to eliminate crises completely. But crisis management experts Mitroff and Anagnos outline the crisis management tools — and attitudes — needed to either anticipate crises or effectively manage them once they occur.

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  • Image of Improving Customer Satisfaction, Loyalty, and Profit
    Image of Improving Customer Satisfaction, Loyalty, and Profit

    An Integrated Measurement and Management System

    by Anders Gustafsson, Michael D. Johnson

    The authors’ detailed five-step process for developing an integrated customer measurement and management system will show you how to find out exactly what your customers want and use that information to produce the kinds of products and services that will keep them coming back.

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  • Image of Culture.com
    Image of Culture.com

    Building Corporate Culture in the Connected Workplace

    by Ray Bender, Peg Neuhauser, Kirk L. Stromberg

    In the age of the Internet, many corporate cultures don’t match up with how people are required to work in the new economy. Here’s a road map for changing your company culture so it will help rather hinder your company’s transformation.

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  • Image of Keeping the People Who Keep You in Business
    Image of Keeping the People Who Keep You in Business

    24 Ways to Hang on to Your Most Valuable Talent

    by Leigh Branham

    With the specific and solid practices in this book, Branham helps you focus on doing what you need to do to retain the employees you most want to keep. Key #1: Be a company people want to work for.

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  • Image of The Strategy-Focused Organization
    Image of The Strategy-Focused Organization

    How Balanced Scorecard Companies Thrive in the New Business Environment

    by Robert S. Kaplan, David P. Norton

    Developers of the Balanced Scorecard, Kaplan and Norton offer five principles to help companies transform this groundbreaking performance management tool into a tool for creating a strategy-driven performance management company.

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