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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of TouchPoints
    Image of TouchPoints

    Creating Powerful Leadership Connections in the Smallest of Moments

    by Douglas Conant, Mette Norgaard

    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

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  • Image of e-Profit
    Image of e-Profit

    High-Payoff Strategies for Capturing the E-Commerce Edge

    by Peter S. Cohan

    Cohan addresses both Internet skeptics and believers, offering tips and tactics that allow you to first identify the areas of your business processes that can be transformed by e-commerce technology, then create and implement a plan to make the technology work for you.

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  • Image of Differentiate or Die
    Image of Differentiate or Die

    Survival in Our Era of Killer Competition

    by Jack Trout

    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.

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  • Image of Clicks and Mortar
    Image of Clicks and Mortar

    Passion Driven Growth in an Internet Driven World

    by Terry Pearce, David S. Pottruck

    Pottruck, president and co-CEO of The Charles Schwab Corporation, and co-author Pearce maintain that although the rise of the Internet may seem to have transformed everything about the way business is done, the future still belongs to passionate companies who marry technology with the best qualities of people. In this summary, you will learn what it takes to compete in the new Internet-driven world and what you can do to transform your company into a dynamic, profitable enterprise.

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