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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of TouchPoints
    Image of TouchPoints

    Creating Powerful Leadership Connections in the Smallest of Moments

    by Douglas Conant, Mette Norgaard

    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

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  • Image of Bury My Heart at Conference Room B
    Image of Bury My Heart at Conference Room B

    The Unbeatable Impact of Truly Committed Managers

    by Stan Slap

    Consultant and author Slap helps executives ignite the massive power of any manager's emotional commitment to his or her company. Slap provides a remarkable process that allows you to use your own values to achieve tremendous success.

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  • Image of Tough Calls from the Corner Office
    Image of Tough Calls from the Corner Office

    Top Business Leaders Reveal Their Career-Defining Moments

    by Harlan Steinbaum

    Steinbaum, former CEO of one of the largest retail pharmacy chains in the United States, provides inspiring, thought-provoking stories from a wide variety of leaders. Steinbaum proves that in many cases, the toughest decisions an executive makes are often the ones that define his or her career. This summary will prepare any executive to handle difficult situations.

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  • Image of Change the Culture, Change the Game
    Image of Change the Culture, Change the Game

    The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results

    by Roger Connors, Tom Smith

    In this executive book summary of the newest release from the best-selling authors of The Oz Principle, you will learn how to build a culture of accountability in your organization. The authors reveal how to transform your entire organization through each level of the Results Pyramid: Experiences, Beliefs, Actions and Results.

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