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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of Better By Mistake
    Image of Better By Mistake

    The Unexpected Benefits of Being Wrong

    by Alina Tugend

    Better by Mistake turns our cultural wisdom on its head to illustrate the downside of striving for perfection and the rewards of acknowledging and accepting mistakes and embracing the imperfection in all of us.

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  • Image of Extreme Trust
    Image of Extreme Trust

    Honesty as a Competitive Advantage

    by Martha Rogers, Don Peppers

    The authors of Extreme Trust, argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively,

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  • Image of How to Be Exceptional
    Image of How to Be Exceptional

    Drive Leadership Success by Magnifying Your Strengths

    by Robert H. Sherwin, Jr., Barbara A. Steel, John H. Zenger, Joseph R. Folkman

    To be exceptional as a leader requires a revolutionary approach to leadership development. In How to Be Exceptional: Drive Leadership Success by Magnifying Your Strengths, John H. Zenger, Joseph R. Folkman, Robert H. Sherwin, Jr., and Barbara A. Steel instruct leaders to focus not on their weaknesses but on their strengths and how to magnify them. An exceptional leader can increase employee engagement, productivity and profitability. These leadership gurus can show you how.

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  • Image of Care to Dare
    Image of Care to Dare

    Unleashing Astonishing Potential Through Secure Base Leadership

    by George Kohlrieser, Susan Goldsworthy, Duncan Coombe

    A secure base is a person, place, goal or object that provides a sense of protection, safety and caring. George Kohlrieser, Susan Goldsworthy and Duncan Coombe explain how to become an effective Secure Base Leader in Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership. The authors show how to tap into your own secure bases, past and present, and how to become a secure base for others thereby challenging yourself and others to exceed expectations.

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  • Image of The Pumpkin Plan
    Image of The Pumpkin Plan

    A Simple Strategy to Grow a Remarkable Business in Any Field

    by Mike Michalowicz

    Inspired by an article about how to grow a giant pumpkin, Mike Michalowicz modified the step-by-step approach to grow a business. Applying it successfully to building his own company, he was able to transform it into a multimillion-dollar industry leader. Michalowicz now lays out the process for others to follow in The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. Additional stories from other successful entrepreneurs who have followed the plan...

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  • Image of TouchPoints
    Image of TouchPoints

    Creating Powerful Leadership Connections in the Smallest of Moments

    by Douglas Conant, Mette Norgaard

    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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