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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of TouchPoints
    Image of TouchPoints

    Creating Powerful Leadership Connections in the Smallest of Moments

    by Douglas Conant, Mette Norgaard

    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

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  • Image of Peaks and Valleys
    Image of Peaks and Valleys

    Making Good And Bad Times Work For You - At Work And In Life

    by Spencer Johnson, M.D.

    A Soundview Featured Book Review
    From the author of the best-selling blockbuster Who Moved My Cheese? comes a book that helps executives gain better balance between the office and the home front. Told in the popular business fable format, this book takes readers on a journey through the metaphoric peaks and valleys that make up life in today's hectic business climate.

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  • Image of Power, Ambition, Glory
    Image of Power, Ambition, Glory

    The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons We All Can Learn

    by Steve Forbes, John Prevas

    In Power, Ambition, Glory, Steve Forbes and John Prevas observe the strong comparisons between the empires of the ancient world and the corporations that rule modern society.

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  • Image of Rethink
    Image of Rethink

    A Business Manifesto for Cutting Costs and Boosting Innovation

    by Ric Merrifield

    It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.

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  • Image of The Inspiring Leader
    Image of The Inspiring Leader

    Unlocking the Secrets of How Extraordinary Leaders Motivate

    by Scott Edinger, John H. Zenger, Joseph R. Folkman

    The impact of inspiration and motivating others is consistent across different kinds of organizations and within different cultures. The Inspiring Leader reveals the newest research on how top leaders inspire teams to greatness, It discusses the behaviors exhibited by the most successful leaders and includes advice on how to implement them.

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