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  • Image of The Airbnb Way
    Image of The Airbnb Way

    5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

    by Joseph Michelli

    Joseph A. Michelli describes how innovative leaders have managed to build a unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

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  • Image of The Spirit of Hospitality
    Image of The Spirit of Hospitality

    How to Add the Missing Ingredients Your Business Needs

    by Larry Stuart

    In The Spirit of Hospitality, hospitality expert Larry Stuart provides the knowledge of what works when it comes to delivering memorable guest service, without living in the past.

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  • Image of Costovation
    Image of Costovation

    Innovation That Gives Your Customers Exactly What They Want - and Nothing More

    by Stephen Wunker, Jennifer Luo Law

    Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.

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  • Image of Speed Review: The Analytical Marketer
    Image of Speed Review: The Analytical Marketer

    How to Transform Your Marketing Organization

    by Adele Sweetwood

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  • Image of Building a StoryBrand
    Image of Building a StoryBrand

    Clarify Your Message So Customers Will Listen

    by Donald Miller

    In Building a StoryBrand, best-selling author Donald Miller shows companies how to dramatically improve how they connect with customers and grow their businesses.

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  • Image of Woo, Wow, and Win
    Image of Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart

    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

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  • Image of Competing Against Luck
    Image of Competing Against Luck

    The Story of Innovation and Customer Choice

    by Karen Dillon, David S. Duncan, Clayton M. Christensen, Taddy Hall

    Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.

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  • Image of Webinar: Harnessing the Power of Word of Mouth
    Image of Webinar: Harnessing the Power of Word of Mouth

    by Paul Rand

    In this Soundview Live webinar, Harnessing the Power of Word of Mouth, Paul Rand, the founder of one of today's most successful digital and social marketing firms, will reveal how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

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  • Image of Webinar: How Authentic Customer Connections Drive Superior Results
    Image of Webinar: How Authentic Customer Connections Drive Superior Results

    by Doug Levy, Bob Garfield

    In this Soundview Live webinar, How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy will demonstrate that the currency of the Relationship Era is not awareness, or even quality; it is authenticity. They will describe the four forces that have disrupted the status quo and the how companies need to transform themselves by focusing all relationships around their core purpose.

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