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  • Image of The Airbnb Way
    Image of The Airbnb Way

    5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

    by Joseph Michelli

    Joseph A. Michelli describes how innovative leaders have managed to build a unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

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  • Image of Brand New Name
    Image of Brand New Name

    A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

    by Jeremy Miller

    In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones.

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  • Image of Fusion
    Image of Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power.

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  • Image of Crushing It!
    Image of Crushing It!

    How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    by Gary Vaynerchuk

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Webinar: How We Relate to People, Products & Companies
    Image of Webinar: How We Relate to People, Products & Companies

    by Chris Malone

    We hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? In this Soundview Live webinar, How We Relate to People, Products & Companies, Chris Malone will demonstrate that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

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  • Image of Webinar: The Better Mousetrap
    Image of Webinar: The Better Mousetrap

    by Simon Pont

    In this Soundview Live webinar, The Better Mousetrap, Simon Pont gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world's leading companies. From Google to the BBC, Apple to Nike, McDonalds to Cadbury, Simon provides expert critique on how and why certain brands succeed in a world being redefined by digital media.

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  • Image of Webinar: Harnessing the Power of Word of Mouth
    Image of Webinar: Harnessing the Power of Word of Mouth

    by Paul Rand

    In this Soundview Live webinar, Harnessing the Power of Word of Mouth, Paul Rand, the founder of one of today's most successful digital and social marketing firms, will reveal how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

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  • Image of Stand for Something
    Image of Stand for Something

    The Power of Building a Brand People Authentically Love

    by Brian Burkhart

    Brian Burkhart brings dozens of real-world examples of companies that have succeeded or failed in establishing and living their core beliefs.

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