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  • Image of Collaboration
    Image of Collaboration

    How Leaders Avoid the Traps, Create Unity, and Reap Big Results

    by Morten T. Hansen

    A Soundview Featured Book Review
    Years after the problem was first codified in books such as Silos, Politics and Turf Wars, companies still struggle to solve the riddle of departmental collaboration. Companies are faced with drains of money, time and resources as infighting is often the only thing accomplished. Hansen's book provides a disciplined practice that resulted from 15 years of detailed research. The strength of his philosophy is something about which even the most divide

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  • Image of Made to Stick
    Image of Made to Stick

    Why Some Ideas Survive and Others Die

    by Dan Heath, Chip Heath

    A Soundview Featured Book Review
    Any executive who has ever stood at a podium and stared out at an audience has a single goal: get this group to remember his or her idea. Chip and Dan Heath offer an interesting array of examples that help explain why some stories stay with us for a lifetime while others disappear within moments. Filled with insights from authors, scholars and business professionals, this Featured Book Review will help executives make sure that their points are driven home.

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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  • Image of Great Work, Great Career
    Image of Great Work, Great Career

    How to Create Your Ultimate Job and Make an Extraordinary Contribution

    by Jennifer Colosimo, Stephen R. Covey

    Do you have a good career, a mediocre career, or a great career? How do you know? And how do your create a great career? The most respected business thinker of our time, Dr. Stephen R. Covey, and change consultant Jennifer Colosimo offer a complete handbook for anyone seeking answers.

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  • Image of Open Leadership
    Image of Open Leadership

    How Social Technology Can Transform the Way You Lead

    by Charlene Li

    In Open Leadership, Charlene Li (the coauthor of the bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control.

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  • Image of The How of Wow
    Image of The How of Wow

    A Guide to Giving a Speech That Will Positively Blow 'Em Away

    by Tony Carlson

    Communications expert Tony Carlson knows what it takes to electrify audiences and make a lasting impact. In The How of Wow, he shares tips on getting attention, empathy and respect from audiences; developing a bigger and better stage presence; and making every speech a memorable and powerful experience for you and your audience alike. Giving speeches is a great way to get recognized and build your personal brand. Tony Carlson helps you gain and enhance your reputation as a public speake

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  • Image of No Substitute for Victory
    Image of No Substitute for Victory

    Lessons in Strategy and Leadership from General Douglas MacArthur

    by Donna Kinni, Theodore Kinni

    Gen. Douglas MacArthur’s extraordinary life of leadership spanned more than six decades in the military, education, public administration and business sectors. In No Substitute for Victory, business writers Theodore Kinni and Donna Kinni distill powerful leadership lessons from MacArthur’s life and career — lessons you can use, no matter where you lead and what you intend to accomplish. Their book reveals what MacArthur knew about setting the right goals; building sleek, fast-response o

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  • Image of Brand Hijack
    Image of Brand Hijack

    Marketing Without Marketing

    by Alex Wipperfurth

    In Brand Hijack, marketing consultant Alex Wipperfürth offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses familiar industry crises such as media saturation, consumer evolution and the erosion of image marketing. The purpose of Brand Hijack is to demystify the modern brand and make the next generation of marketing both practical and actionable. Brand hijacking relies o

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