Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of2 Next
  • Image of Webinar: Harnessing the Power of Word of Mouth
    Image of Webinar: Harnessing the Power of Word of Mouth

    by Paul Rand

    In this Soundview Live webinar, Harnessing the Power of Word of Mouth, Paul Rand, the founder of one of today's most successful digital and social marketing firms, will reveal how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

    View Details

  • Image of Speed Review: Converge
    Image of Speed Review: Converge

    Transforming Business at the Intersection of Marketing and Technology

    by Ray Velez, Bob Lord

    Wiley, 245 pages

    View Details

  • Image of Speed Review: Mobile Influence
    Image of Speed Review: Mobile Influence

    The New Power of the Consumer

    by Chuck Martin

    Palgrave Macmillan, 246 pages

    View Details

  • Image of The Behavior Breakthrough
    Image of The Behavior Breakthrough

    Leading Your Organization to a New Competitive Advantage

    by Steve Jacobs

    In The Behavior Breakthrough, organizational behavior expert Steve Jacobs and his colleagues explain the quiet revolution that is underway in pioneering and successful organizations.

    View Details

  • Image of ENGAGED!
    Image of ENGAGED!

    Outbehave Your Competition to Create Customers for Life

    by Gregg Lederman

    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.

    View Details

  • Image of The Fearless Front Line
    Image of The Fearless Front Line

    The Key to Liberating Leaders to Improve

    by Ray Attiyah

    The Fearless Front Line is a call to action for leaders to set a standard of fearlessness where their frontline workers take pride in and take ownership of their critical roles. This, in turn, frees leaders to focus on the big-picture, bold strategies that can improve and grow the business. Ray Attiyah’s proven Run-Improve-Grow model for continuous improvement will stimulate a culture of consistent growth and constant innovation.

    View Details

  • Image of Beating the Global Odds
    Image of Beating the Global Odds

    Successful Decision-Making in a Confused and Troubled World

    by Paul A. Laudicina

    While the widespread proliferation of information in our 24/7 news cycle can yield great benefits, the overall result has been a decrease in innovation and leadership. Beating the Global Odds is here to help, showing you how to cut through the clutter and regain your focus as you confront the challenges of the future. Author Paul A. Laudicina offers a road map to building a better, more cohesive, and more coherent tomorrow, for your business, your world, and yourself.

    View Details

  • Image of Real Influence
    Image of Real Influence

    Persuade Without Pushing and Gain Without Giving In

    by John Ullmen, Mark Goulston

    In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence — the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the key players and what they need; earn their attention and motivate them to hear more...

    View Details

  • Image of Predictably Irrational
    Image of Predictably Irrational

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely

    Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely in Predictably Irrational...

    View Details

1of2 Next

Recently Viewed Categories