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  • Image of Create Distinction
    Image of Create Distinction

    What to Do When 'Great' Isn’t Good

    by Scott McKain

    In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.

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  • Image of Lukaszewski on Crisis Communication
    Image of Lukaszewski on Crisis Communication

    What Your CEO Needs to Know About Reputation Risk and Crisis Management

    by James E. Lukaszewski

    In this industry-defining book on crisis management and leadership recovery, James Lukaszewski introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis. Delivered in his straight-talking style backed with compelling case studies, Lukaszewski on Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it.

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  • Image of Tipping Sacred Cows
    Image of Tipping Sacred Cows

    Kick the Bad Work Habits that Masquerade as Virtues

    by Jake Breeden

    Tipping Sacred Cows reveals what it takes to overcome the dangerous behaviors that masquerade as virtues at work and how you can lead with fewer self-imposed limitations and greater results. Based on his experience coaching leaders in 27 countries and on the latest research in behavioral economics, neuroscience and psychology, Jake Breeden offers proven, powerful strategies for handling the seven most common "sacred cows" so that you can gain a clear path to reaching your...

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  • Image of Unusually Excellent
    Image of Unusually Excellent

    The Necessary Nine Skills Required for the Practice of Great Leadership

    by John Hamm

    The business environment may change, but no management trend can displace the core laws of excellent leadership. Unusually Excellent offers both seasoned and aspiring leaders a framework for understanding and applying the fundamentals of leadership at every stage in their careers. John Hamm demonstrates that any leader can excel by consistently putting into action the Necessary Nine skills: being authentic, trustworthy and compelling; leading people, strategy and execution...

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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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