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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of The Clickable Corporation
    Image of The Clickable Corporation

    Successful Strategies for Capturing the Internet Advantage

    by J Russell Gates, Douglas Armstrong, Jonathan Rosenoer

    The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.

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  • Image of The Dance of Change
    Image of The Dance of Change

    The Challenges of Sustaining Momentum in a Learning Organization

    by Charlotte Roberts, Peter Senge, Bryan Smith, Richard Ross, George Roth, Art Kleiner

    In a follow-up to their seminal book, The Fifth Discipline, Senge and his team show companies how to overcome the ten challenges that undermine a company's attempt to change and become a learning organization. One example: the challenge of diffusion, or a company's inability to diffuse knowledge throughout the organization.

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