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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of The Profit Zone
    Image of The Profit Zone

    How Strategic Business Design Will Lead You to Tomorrow's Profits

    by Adrian J. Slywotzky, David J. Morrison

    The quest for profitability has become more important than ever. By developing superior insight into customers and adapting a company's business design accordingly, business leaders can get off the treadmill of just doing the same old things faster and better and return to the profit zone. This summary answers the most fundamental question in business: Where will I make a profit tomorrow?

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  • Image of Mastery
    Image of Mastery

    The Keys to Success and Long-Term Fulfillment

    by George Leonard

    A Soundview Featured Book Review
    This unique book is the business equivalent of a master class from a black-belt martial artist. Leonard, a practitioner of aikido, helps executives understand the five essential keys to mastery. Executives can learn the methods to achieve greatness and find harmony between a successful career and fulfilling personal life.

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  • Image of Judgment
    Image of Judgment

    How Winning Leaders Make Great Calls

    by Noel Tichy, Warren Bennis

    Whether you’re discussing former United States presidents, Fortune 500 CEOs, military generals or college hockey coaches, leaders are remembered for their best and worst judgment calls. According to business gurus Tichy and Bennis, it is a leader’s judgment that can determine the fate of the entire organization.

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  • Image of Intellectual Property
    Image of Intellectual Property

    The Tough New Realities That Could Make or Break Your Business

    by Paul Goldstein

    Intellectual property. The term itself suggests the nature of the challenge. How can a product of the mind become the subject of precise, bound property rights? Elusive as intellectual property boundaries are, the business value they secure are enormous, according to author Paul Goldstein.

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  • Image of Influencer
    Image of Influencer

    The Power to Change Anything

    by David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler

    From the authors that brought you Crucial Confrontations comes their thought-provoking look at how individuals –– no matter who they are –– can become the type of influencers that are bringing about change in the world. Influencer takes readers on a journey across the globe, showing them how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible.

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  • Image of How
    Image of How

    Why How We Do Anything Means Everything ... in Business (and in Life)

    by Dov Seidman

    According to Seidman, in this ever-increasingly competitive world, it’s not what you do, but how you do it that sets you apart from the pack.

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