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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of Flawless Consulting
    Image of Flawless Consulting

    A Guide to Getting Your Expertise Used

    by Peter Block

    Consulting flawlessly requires intense concentration on two processes: being as authentic as you can be at all times with the client; and attending directly, in words and actions, to the business of each stage of the consulting process. This summary describes what authentic consulting behavior looks like. It also describes the business side of each stage of the consulting process.

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  • Image of The Black Swan
    Image of The Black Swan

    The Impact of the Highly Improbable

    by Nassim Nicholas Taleb

    A Soundview Featured Book Review
    According to Taleb, regardless of what we know from history, a single improbable event can change everything we think about the world. Taleb calls these improbable events Black Swans.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of The Age of Speed
    Image of The Age of Speed

    A Strategy for Thriving in a More-Faster-Now World

    by Vince Poscente

    In a time starved era, you need to stop listening to everyone who tells you to slow down, and begin paying attention to authors like Poscente who give you the necessary tools to get ahead of the rush once and for all. The author illustrates why harnessing the power of speed is the ultimate solution for those seeking less stress, less busyness and more balance, while providing the reader with case studies gleaned from successful companies such as Geico, Netflix and Nintendo.

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  • Image of The New Boss
    Image of The New Boss

    How to Survive the First 100 Days

    by Peter Fischer

    Translated from German and published for the first time in English, The New Boss provides a thorough guide for newly appointed senior managers and executives to make a successful transition into their new leadership roles. Fischer covered all the bases, illuminating the seven building blocks of an accomplished transition, as well as case studies spelling out nearly every possible leadership transition.

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  • Image of Treasure Hunt
    Image of Treasure Hunt

    Inside the Mind of the New Consumer

    by Michael Silverstein

    Through detailed, individual spending portraits of middle class consumers, Silverstein explores the story of how people around the world are reshaping the consumer-goods market by trading down to low-price products and services, trading up to premium ones, and avoiding the boredom and low value that increasingly characterize the middle.

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  • Image of The Starfish and the Spider
    Image of The Starfish and the Spider

    The Unstoppable Power of Leaderless Organizations

    by Ori Brafman, Rod Beckstrom

    A spider has legs, a central body and a tiny head. Chop off the spider’s head and it dies. That’s what happens in a centralized organization with a clear leader in charge. A decentralized organization is more like a starfish — no head, only a decentralized network of cells. This book addresses the differences between the two organizational styles and why a smart business model contains parts of both.

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