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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Flawless Consulting
    Image of Flawless Consulting

    A Guide to Getting Your Expertise Used

    by Peter Block

    Consulting flawlessly requires intense concentration on two processes: being as authentic as you can be at all times with the client; and attending directly, in words and actions, to the business of each stage of the consulting process. This summary describes what authentic consulting behavior looks like. It also describes the business side of each stage of the consulting process.

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  • Image of Treasure Hunt
    Image of Treasure Hunt

    Inside the Mind of the New Consumer

    by Michael Silverstein

    Through detailed, individual spending portraits of middle class consumers, Silverstein explores the story of how people around the world are reshaping the consumer-goods market by trading down to low-price products and services, trading up to premium ones, and avoiding the boredom and low value that increasingly characterize the middle.

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  • Image of The Starfish and the Spider
    Image of The Starfish and the Spider

    The Unstoppable Power of Leaderless Organizations

    by Ori Brafman, Rod Beckstrom

    A spider has legs, a central body and a tiny head. Chop off the spider’s head and it dies. That’s what happens in a centralized organization with a clear leader in charge. A decentralized organization is more like a starfish — no head, only a decentralized network of cells. This book addresses the differences between the two organizational styles and why a smart business model contains parts of both.

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  • Image of Green to Gold
    Image of Green to Gold

    How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

    by Andrew Winston, Daniel Esty

    This book explores what every executive must know to manage today’s environmental challenges. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, the book shows how companies generate lasting value by building environmental thinking into their business strategies.

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  • Image of Presenting to Win
    Image of Presenting to Win

    The Art of Telling Your Story

    by Jerry Weissman

    Weissman, a former television producer and veteran of major Initial Public Offering presentations, shows what it takes to connect successfully with your audience. For example, Weissman offers 16 options for logically structuring your presentations.

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  • Image of Mastering the Complex Sale
    Image of Mastering the Complex Sale

    How to Compete and Win When the Stakes are High!

    by Jeff Thull

    Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.

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