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  • Image of Strategy Maps
    Image of Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    by David P. Norton, Robert S. Kaplan

    The Balanced Scorecard is a revolutionary performance measurement system that allows organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manne

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