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  • Image of Breakthrough Business Negotiation
    Image of Breakthrough Business Negotiation

    A Toolbox for Managers

    by Michael Watkins

    Michael Watkins, associate professor of business administration at Harvard Business School, lays out the major steps involved in any negotiation, including diagnosing a situation, shaping the structuring, managing the process and assessing the results. He also offers key insights into building coalitions, managing conflicts and negotiating crises.

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  • Image of The Responsibility Virus
    Image of The Responsibility Virus

    How Control Freaks, Mother Hens, Shrinking Violets and Yes-Men Can Harness the Power of True Partnership

    by Roger L. Martin

    In The Responsibility Virus, Roger Martin unveils a vicious cycle of over-responsibility and under-responsibility infecting working relationships in many companies. Martin shows how heroic leaders take on too much responsibility, passive followers take on too little, and the two groups feed off each other. The result, general unhappiness and a dysfunctional operation.

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of Speed Review: Momentum
    Image of Speed Review: Momentum

    How Companies Become Unstoppable Market Forces

    by John Volkmann, Ron Ricci

    Harvard Business School Press, 206 pages

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  • Image of Speed Review: Smart Mobs
    Image of Speed Review: Smart Mobs

    The Next Social Revolution: Transforming Cultures and Communities in the Age of Instant Access

    by Howard Rheingold

    Perseus, 266 pages

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