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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Identity Is Destiny
    Image of Identity Is Destiny

    Leadership and the Roots of Value Creation

    by Laurence Ackerman

    The true strength of an organization is reflected in its identity — the traits and actions that make it a unique being. In this summary, Ackerman presents the eight laws of identity and provide a strategic framework for creating value.

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  • Image of The Arc of Ambition
    Image of The Arc of Ambition

    Defining the Leadership Journey

    by Nitin Nohria, Jim Champy

    Authors Champy, former head of CSC Index and co-author of Reengineering the Corporation, and Nitin Nohria, a professor of business administration at the Harvard Business School, believe that ambition is the lifeblood of human achievement. In this summary, they cover the different stages of ambition, and how each stage can lead to great things for you and your company.

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  • Image of Value Nets
    Image of Value Nets

    Breaking the Supply Chain to Unlock Hidden Profits

    by Joseph Martha, David Bovet

    Consultants Bovet and Martha demonstrate how to turn supply chains into value-creating “value nets” by building a radical new business design for your company. Step-by-step, this informative work covers the five elements of the new design: value proposition, scope, profit, strategic control and execution.

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