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  • Image of How Companies Win
    Image of How Companies Win

    Profiting from Demand-Driven Business Models No Matter What Business You're In

    by David Calhoun, Rick Kash

    With the recent global recession, the world economy has changed forever. The old tools — most notably supply-chain management — are no longer enough. The new challenge is to locate and capture the elusive pools of high-profit demand. In this executive summary of How Companies Win, Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies.

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  • Image of Speed Review: The Communicators
    Image of Speed Review: The Communicators

    Leadership in the Age of Crisis

    by Charles Slack, Richard S. Levick

    Watershed Press, 220 pages

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  • Image of Power
    Image of Power

    Why Some People Have It and Others Don't

    by Jeffrey Pfeffer

    Jeffrey Pfeffer, one of the greatest minds in management theory, reveals how to succeed and wield power in the real world. This executive summary of his latest book, Power, is a groundbreaking guide that reveals the strategies and tactics that separate the winners from the losers.

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  • Image of Where Good Ideas Come From
    Image of Where Good Ideas Come From

    The Natural History of Innovation

    by Steven Johnson

    A Soundview Featured Book Review
    The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines.

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  • Image of Resonate
    Image of Resonate

    Present Visual Stories that Transform Audiences

    by Nancy Duarte

    In this executive book summary of Nancy Duarte's bestselling book Resonate, you will learn how to transform any presentation into an engaging journey by leveraging techniques normally reserved for cinema and literature. You will discover how to understand your audience, create persuasive content and elicit a groundswell response.

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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Calling a Halt to Mindless Change
    Image of Calling a Halt to Mindless Change

    A PLEA for Commonsense Management

    by John Macdonald

    Enough, says MacDonald. Too many consultants are pushing too many new management methods that don't work. Firms are depending too much on lawyers and human resource departments. Put some sense back into decision-making in this area, he says, making sure to adopt only those changes that can improve operations. Those who have been stung in this department will enjoy this book; others will be put on watch for the danger signs.

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