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  • Image of Leaders Make the Future
    Image of Leaders Make the Future

    Ten New Leadership Skills for an Uncertain World

    by Bob Johansen

    We are in a time of disruptive leadership change. In a VUCA world –– one characterized by volatility, uncertainty, complexity and ambiguity –– traditional leadership skills won’t be enough. Drawing on the latest ten-year research from the Institute for the Future, this powerful book explore the external forces that are shaking the foundations of leadership.

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  • Image of The Shift
    Image of The Shift

    The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders

    by Scott M. Davis

    The days of marketing operating in a vacuum and marketing and business strategies being created independently of one another are over. The best marketers are now creating integrated perspectives that start with growth aspirations of their entire organization. The Shift shows how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too.

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  • Image of The Five Dysfunctions of a Team
    Image of The Five Dysfunctions of a Team

    A Leadership Fable

    by Patrick Lencioni

    In The Five Dysfunctions of a Team, bestselling business author Patrick Lencioni once again offers a leadership powerful and instructive leadership fable. Throughout the story, Lencioni reveals the five dysfunctions that go to the very heart of why teams –– even the best ones –– often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team.

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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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