Book Summaries

Clear All

Filters

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of10 Next
  • Image of Marketing 5.0
    Image of Marketing 5.0

    Technology for Humanity

    by Philip Kotler

    Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

    View Details

  • Image of Quantum Marketing
    Image of Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    by Raja Rajamannar

    Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving and what some of the smartest people in the discipline are doing to get ready for this dramatic shift.

    View Details

  • Image of Marketing Vol. I
    Image of Marketing Vol. I

    A 3-title collection covering some of Soundview's best marketing summaries including In Search of the Obvious, Meatball Sundae, and Citizen Marketers.

    View Details

  • Image of The Hidden Psychology of Social Networks
    Image of The Hidden Psychology of Social Networks

    How Brands Create Authentic Engagement by Understanding What Motivates Us

    by Joe Federer

    The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

    View Details

  • Image of The 1-Page Marketing Plan
    Image of The 1-Page Marketing Plan

    Get New Customers, Make More Money, And Stand Out from the Crowd

    by Allan Dib

    In order to build a successful business, you must have a set marketing plan in place

    View Details

  • Image of Speed Review: The Analytical Marketer
    Image of Speed Review: The Analytical Marketer

    How to Transform Your Marketing Organization

    by Adele Sweetwood

    View Details

  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

    View Details

  • Image of Speed Review: Invisible Influence
    Image of Speed Review: Invisible Influence

    The Hidden Forces that Shape Behavior

    by Jonah Berger

    View Details

  • Image of Content Marketing, Engineered
    Image of Content Marketing, Engineered

    Build Trust and Convert Buyers with Technical Content

    by Wendy Covey

    Content Marketing, Engineered guides you through the key steps in gaining awareness and building trust with technical buyers using compelling content.

    View Details

1of10 Next

Recently Viewed Categories