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  • Image of Customer Centricity
    Image of Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    by Peter Fader

    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

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  • Image of Speed Review: Six Rules for Brand Revitalization
    Image of Speed Review: Six Rules for Brand Revitalization

    Learn How Companies Like McDonald's Can Re-Energize Their Brands

    by Larry Light, Joan Kiddon

    Wharton School Publishing, 218 pages

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  • Image of Treasure Hunt
    Image of Treasure Hunt

    Inside the Mind of the New Consumer

    by Michael Silverstein

    Through detailed, individual spending portraits of middle class consumers, Silverstein explores the story of how people around the world are reshaping the consumer-goods market by trading down to low-price products and services, trading up to premium ones, and avoiding the boredom and low value that increasingly characterize the middle.

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  • Image of Speed Review: Brand It Yourself
    Image of Speed Review: Brand It Yourself

    The Fast, Focused Way to Marketplace Magic

    by Lynn Altman

    Portfolio, 224 pages

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