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  • Image of Content Inc.
    Image of Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

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  • Image of The Machine
    Image of The Machine

    A Radical Approach to the Design of the Sales Function

    by Justin Roff-Marsh

    Sales management radical Justin Roff-Marsh presents a nontraditional sales approach that incorporates the division of labor, in which sales responsibility shifts from autonomous agents to a centrally coordinated team to build more efficient sales functions.

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  • Image of On Fire at Work
    Image of On Fire at Work

    How Great Companies Ignite Passion in Their People Without Burning Them Out

    by Eric Chester

    Business success is directly related to the quality of the employees. Eric Chester reveals the seven cultural pillars that today’s leading employers focus on to attract and retain top talent: compensation, alignment, atmosphere, growth, acknowledgment, communication and autonomy.

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  • Image of Powerful Proposals
    Image of Powerful Proposals

    21 Things You Need to Know to Hit the Ground Running

    by David G. Pugh, Terry R. Bacon

    "Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time.

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  • Image of Primal Teams
    Image of Primal Teams

    Harnessing the Power of Emotions to Fuel Extraordinary Performance

    by Jackie Barretta

    Primal Teams shows how anyone can control potentially damaging emotions, while triggering the kind of passion and energy that supercharge performance.

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  • Image of Consider
    Image of Consider

    Harnessing the Power of Reflective Thinking in Your Organization

    by Daniel Patrick Forrester

    “Stop, think, and don’t do something stupid!” This is the warning Dr. Robert Bea drills into his civil and environmental engineering students at the University of California in Berkeley. There is an intangible and invisible marketplace within our lives today where the products traded are fourfold: attention, distraction, data and meaning. The stories and examples within Consider by Daniel Patrick Forrester demonstrate that the best decisions, insights, ideas and outcomes result when...

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  • Image of Customer Centricity
    Image of Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    by Peter Fader

    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

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  • Image of The 20% Doctrine
    Image of The 20% Doctrine

    How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business

    by Ryan Tate

    Gawker tech-blogger and journalist Ryan Tate reveals insight on how businesses can inspire greater creativity and productivity by allowing their employees to pursue their own passions at work. In The 20% Doctrine, Tate examines how companies large and small can incubate valuable innovative advances by making small, specific changes to how work time is approached within their corporate cultures. The concept of “20% Time” originated at Google, but Tate takes examples...

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  • Image of Turn the Ship Around!
    Image of Turn the Ship Around!

    How to Create Leadership at Every Level

    by L. David Marquet

    From the vantage point of the commander of the USS Santa Fe, read how the crew completely turned the ship around, going from worst to first by questioning many of our basic leadership assumptions and shifting from take-control authority to give-control empowerment. Share the author's insights as the crew gains unprecedented decision making authority, the risks of doing so, and the reward of an exponentially more effective and more resilient organization. Learn how to achieve...

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