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  • Image of Exceeding Customer Expectations
    Image of Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

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  • Image of Outside Innovation
    Image of Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia B. Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

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  • Image of Words that Work
    Image of Words that Work

    It's Not What You Say, It's What People Hear

    by Dr. Frank I. Luntz

    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

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  • Image of Heads Up
    Image of Heads Up

    Using Real-Time Business Information to Know First and Act Faster

    by Kenneth G. McGee

    According to Kenneth G. McGee, a research fellow at Gartner Inc., even the worst business catastrophes rarely happen without warning. In Heads Up, McGee describes how managers can break the pervasive pattern of surprises that are often followed by desperate responses. Instead of trying to predict the future, McGee explains, managers need to master predicting the present — understanding what is happening right now and how these current events and outcomes will impact future success. By r

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  • Image of A Bias for Action
    Image of A Bias for Action

    How Effective Managers Harness Their Willpower to Achieve Results

    by Heike Bruch, Sumantra Ghoshal

    In A Bias for Action, leadership expert Heike Bruch and management expert Sumantra Ghoshal demonstrate that managers often confuse activity with accomplishments, and motivation with true leadership. Based on the authors’ research across numerous industries, and illustrated with personal case studies from BP, Sony, GE, Philips and others, this summary reveals how great managers get results by engaging their own willpower through a combination of energy and focus. The authors present simp

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  • Image of Don't Think Pink
    Image of Don't Think Pink

    What Really Makes Women Buy: And How to Increase Your Share of This Crucial Market

    by Andrea Learned, Lisa Johnson

    You can no longer “think pink” by assuming that all women are the same and all they want are pastel colored products with hearts and flowers on them. Generational experiences, lifestyle choices, and demographic characteristics combine to define the filters through which women make buying choices. Lisa Johnson and Andrea Learned are co-founders of ReachWomen, a firm specializing in the behavior of women as consumers. By examining the different ways women think and how companies can engage women w

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  • Image of Speed Review: Spooked
    Image of Speed Review: Spooked

    Espionage in Corporate America

    by Adam Penenberg

    Perseus, 188 pages

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  • Image of Developing Employees Who Love To Learn
    Image of Developing Employees Who Love To Learn

    Tools, Strategies and Programs for Promoting Learning at Work

    by Linda Honold

    Long-term corporate success depends on employees who are in a learning mode — in other words, motivated and prepared to take responsibility for their learning. Honold tells how to inspire employees to want to learn.

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  • Image of The Trusted Advisor
    Image of The Trusted Advisor

    by Charles H. Green, David H. Maister, Robert M. Galford

    Here’s a how-to guide on building trust-based, long-term client relationships. Included are the three core skills of trusted advisors and the five stages of developing trust.

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