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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Speed Review: Islands of Profit in a Sea of Red Ink
    Image of Speed Review: Islands of Profit in a Sea of Red Ink

    Why 40 Percent of Your Business Is Unprofitable and How to Fix It

    by Jonathan L. S. Byrnes

    Portfolio, 304 pages

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  • Image of The Education of an Accidental CEO
    Image of The Education of an Accidental CEO

    Lessons Learned from the Trailer Park to the Corner Office

    by John Boswell, David Novak

    A Soundview Featured Book Review
    David Novak is worthy of depiction in a Horatio Alger novel. Novak never attended business school and spent most of his youth living in a series of trailer parks. Despite his humble roots, he rose to become CEO of Yum Brands, one of the largest food, beverage and restaurant companies in the world. This book provides insight on Novak's inspirations and what he learned on his unforgettable journey.

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  • Image of The Turnaround Kid
    Image of The Turnaround Kid

    What I Learned Rescuing America's Most Troubled Companies

    by Steve Miller

    A Soundview Featured Book Review
    Steve Miller has earned an international reputation for fixing major problems in several industries. In The Turnaround Kid he recounts his inside view of American manufacturing and offers perspective on what it will take to bring it back to profitability. In his story he incorporates the important role that his wife played in his success and how she kept him focused even throughout her battle with brain cancer.

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  • Image of The Age of Turbulence
    Image of The Age of Turbulence

    Adventures in a New World

    by Alan Greenspan

    A Soundview Featured Book Review
    After serving 18.5 years as Chairman of the Federal Reserve Board, Alan Greenspan has set pen to paper to bring his fascinating life story to millions of readers. Starting The Age of Turbulence with the tale of his personal life he then moves on to discuss the nature of the past, present and future economy, with the final chapter focused on a forecast for the year 2030.

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