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  • Image of Bridging the Culture Gap
    Image of Bridging the Culture Gap

    A Practical Guide to International Business Communication

    by Penny Carte, Chris Fox

    Bridging the Culture Gap is based on the real-life business situations of the authors’ many international clients. Featuring numerous case studies, cultural preference scales and practical tips, this summary helps those of any nationality to become better communicators. Whether you are planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, the advice of international training experts Penny Carté and Chris Fox can help you ensure that you

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  • Image of The Prime Solution
    Image of The Prime Solution

    Close the Value Gap, Increase Margins, and Win the Complex Sale

    by Jeff Thull

    According to sales expert Jeff Thull, to succeed in value creation, you must have technical expertise in service and support, you must know how to sell your wares to needy customers, and you must be able to position your company as a “sole source” to customers over time. These are the essential tenets of The Prime Solution: a detailed explanation of how businesses can close the value gap that separates the value that is promised to customers from the actual value achieved.

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  • Image of The 8th Habit
    Image of The 8th Habit

    From Effectiveness to Greatness

    by Stephen R. Covey

    For individuals and organizations, excellence is no longer merely an option — survival requires it. But to thrive, excel and lead in our Knowledge Worker Age, we must move beyond effectiveness to greatness. Leadership guru Stephen Covey writes that accessing a higher level of human genius and motivation requires a sea change in thinking: a new mind-set and skill set — in short, an additional habit to those featured in his book The 7 Habits of Highly Effective People.

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  • Image of Speed Review: According to Kotler
    Image of Speed Review: According to Kotler

    The World's Foremost Authority on Marketing Answers Your Questions

    by Philip Kotler

    AMACOM, 168 pages

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  • Image of Generations at Work
    Image of Generations at Work

    Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace

    by Claire Raines, Ron Zemke, Bob Filipczak

    Four generations — Veterans, Boomers, Xers, and Nexters — are brought together in today’s workplace. This summary shows you how to overcome the clash of generations to create a cohesive, collaborative work environment.

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  • Image of Small Business Turnaround
    Image of Small Business Turnaround

    Revitalize Your Struggling or Stagnant Enterprise

    by Marc Kramer

    What do you do when sales start lagging, key employees start leaving, and customers start bolting to the competition? Consultant Kramer offers a step-by-step manual for turning around your small business — from writing updated business, marketing and operating plans to cutting costs, boosting sales and getting vendors and creditors on your side.

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