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  • Image of Webinar: How to Think Like a Customer
    Image of Webinar: How to Think Like a Customer

    by Stephen Wunker

    In this Soundview Live webinar, How to Think Like a Customer, Stephen Wunker presents a simple concept that can remake how companies approach their markets and guide them through the innovation process.

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  • Image of Speed Review: Jobs to Be Done
    Image of Speed Review: Jobs to Be Done

    Career Strategies to Start Strong, Reach High, and Go Far

    by Stephen Wunker, David Farber, Jessica Wattman

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  • Image of Speed Review: Pre-Suasion
    Image of Speed Review: Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    by Robert Cialdini

    Social psychologist and best-selling author Robert Cialdini shines a light on effective persuasion and reveals that the secret is not in the message itself, but in the key moment before that message is delivered. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. Cialdini outlines the specific techniques you can use. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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  • Image of More Sales, Less Time
    Image of More Sales, Less Time

    Surprisingly Simple Strategies for Today’s Crazy-Busy Sellers

    by Jill Konrath

    Jill Konrath, a globally recognized sales consultant and speaker, delivers a unique productivity guide specifically for sales success. In More Sales, Less Time, Konrath blends behavioral research with her own deep knowledge of sales to teach you how to succeed in this age of distraction.

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  • Image of Persuasive Business Proposals
    Image of Persuasive Business Proposals

    Writing to Win More Customers, Clients & Contracts

    by Tom Sant

    With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

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