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Speed Review: Objections

The Ultimate Guide for Mastering the Art and Science of Getting Past No

by Mark Hunter, Jeb Blount

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Content Inc.

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

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The Machine

A Radical Approach to the Design of the Sales Function

by Justin Roff-Marsh

Sales management radical Justin Roff-Marsh presents a nontraditional sales approach that incorporates the division of labor, in which sales responsibility shifts from autonomous agents to a centrally coordinated team to build more efficient sales functions.

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