Book Summaries

Clear All

Filters

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Persuadable
    Image of Persuadable

    How Great Leaders Change Their Minds to Change the World

    by Al Pittampalli

    Al Pittampalli explains the art of persuadability, the genuine willingness and ability to change your mind in the face of new evidence.

    View Details

  • Image of The Achievement Habit
    Image of The Achievement Habit

    Stop Wishing, Start Doing and Take Command of Your Life

    by Bernard Roth

    Bernie Roth, co-founder of the Stanford d.school, offers a guide for harnessing the power of design thinking to help meet life’s challenges and fulfill goals. Behaviors and relationships can be transformed as you become more effective at solving problems, more focused on things that matter, and more satisfied with life. Achievement is like a muscle; learn how to flex it.

    View Details

  • Image of Manager 3.0
    Image of Manager 3.0

    A Millennial’s Guide to Rewriting the Rules of Management

    by Courtney Templin, Brad Karsh

    "Manager 3.0" is the first-ever management guide for Millennials. They will master crucial skills such as dealing with difficult people, delivering constructive feedback, and making tough decisions - while gaining insight into the four generations in the workplace and how they can successfully bring out the best in each.

    View Details

  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

    View Details

  • Image of The Influentials
    Image of The Influentials

    One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

    by Ed Keller, Jon Berry

    This groundbreaking book by two consultants from the RoperASW marketing firm identifies the real people around whom marketing strategies, such as word of mouth, revolve. Who are these real people? They are the most influential Americans — the ones who tell their neighbors what to buy, which politician to support and where to vacation. They aren’t necessarily who you expect. They aren’t the richest 10 percent or the best educated 10 percent. They aren’t the early adopters who are always the first

    View Details

Recently Viewed Categories