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  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

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  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

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  • Image of Strategic Renaissance
    Image of Strategic Renaissance

    New Thinking and Innovative Tools to Create Great Corporate Strategies. . . Using Insights from History and Science

    by Evan M. Dudik

    In this insightful primer on corporate strategy development, Dudik shows why the traditional strategic goal of sustainable competitive advantage (SCA) is being replaced by a new goal: opportunity creation and exploitation (OCE). Dudik also explores the business application of a classic military strategy: the hammer and pivot.

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