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  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

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  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

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  • Image of Power of 2
    Image of Power of 2

    How to Make the Most of Your Partnerships at Work and in Life

    by Gale Muller, Ph.D., Rodd Wagner

    Many of the greatest accomplishments can be reached only by two people working together. Tenzing Norgay and Sir Edmund Hillary were the first to scale Mt. Everest; Karl Malone and John Stockton were the key to each other's success on the basketball court; Michael Eisner was never as effective at Disney without Frank Wells. Authors Rodd Wagner and Gale Muller teamed up to lead a five-year endeavor to crack the code on collaboration and to discover what elements are crucial for two people becoming

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