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  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

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  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

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  • Image of Transparency
    Image of Transparency

    How Leaders Create a Culture of Candor

    by Warren Bennis, Daniel Goleman, James O'Toole

    Digital technology makes transparency all but inevitable in this era, and leaders must be cognizant of the fact that trust and transparency are always linked. The three essays in Transparency look at this urgent issue from different angles and offer leaders practical advice on how to embrace transparency as a good thing, even if it’s not an easy one.

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