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  • Image of The 100X Leader
    Image of The 100X Leader

    How to Become Someone Worth Following

    by Steve Cockram, Jeremie Kubicek

    Global leadership experts Jeremie Kubicek and Steve Cockram suggest that if you want to get the best out of people, you have to be willing to fight for your highest good, even at a personal cost.

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  • Image of Anomaly
    Image of Anomaly

    How to Finally Stand Out from the Crowd

    by Zack Miller

    With Miller’s methods, you will learn how to use being an anomaly to turn yourself into a well-respected, successful business person.

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  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

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  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

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