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  • Image of 360 Degrees of Influence
    Image of 360 Degrees of Influence

    Get Everyone to Follow Your Lead on Your Way to the Top

    by Harrison Monarth

    The best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. In 360 Degrees of Influence, Harrison Monarth provides advice on how to gain the trust and respect of those around you and how to expand your influence well beyond your immediate environment. Providing valuable insight into human emotion and behavior, Monarth reveals the secrets to knowing what people are thinking and feeling — maybe...

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  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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  • Image of Return on Impact
    Image of Return on Impact

    Leadership Strategies for the Age of Connected Relationships

    by David Nour

    Return on Impact hands leaders the tools that associations and other membership organizations can wield in order to harness the opportunities of the socially enabled world and ensure their growth in the coming times. David Nour charts the implications of a socially enabled world and the reinvention - in structure and governance, talent acquisition, listening practices, and business and revenue models - that leaders of organizations must undertake to fuel growth in the next decade.

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  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

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  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

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