Book Summaries

Clear All

Filters

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

    View Details

  • Image of Speed Review: Brand Real
    Image of Speed Review: Brand Real

    How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    by Laurence Vincent

    AMACOM, 272 pages

    View Details

  • Image of Customer Centricity
    Image of Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    by Peter Fader

    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

    View Details

  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

    View Details

  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

    View Details

  • Image of Differentiate or Die
    Image of Differentiate or Die

    Survival in Our Era of Killer Competition

    by Jack Trout

    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.

    View Details

  • Image of The Customer-Centered Enterprise
    Image of The Customer-Centered Enterprise

    How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

    by Harvey Thompson

    If you are going to succeed in business today, you have no choice but to become customer-centered. This summary teaches you exactly what steps you need to take to become customer-centered, and explains what leaders in the field have done to change their focus and vision from an internally driven idea of what the customer wants to an outside-in vision of what the customer wants.

    View Details

Recently Viewed Categories