Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of2 Next
  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

    View Details

  • Image of The Resiliency Advantage
    Image of The Resiliency Advantage

    Master Change, Thrive Under Pressure, and Bounce Back From Setbacks

    by Al Siebert

    The Resiliency Advantage explains how and why some people are more resilient than others and how resiliency can be learned and strengthened. Dr. Siebert details a five-level program for becoming more resilient that is a valuable resource for learning how to meet the challenges of work and life head on.

    View Details

  • Image of The Power of Professionalism
    Image of The Power of Professionalism

    The Seven Mind-Sets that Drive Performance and Build Trust

    by Bill Wiersma

    In this groundbreaking book, Wiersma outlines the seven key mind-sets of trusted professionals, offering a blueprint for both individuals and organizations interested in fostering a culture of professionalism. Professionalism is the ladder upon which all other organizational virtues rest. That's why organizations whose members view themselves as professionals will outperform, outsmart, and outlast organizations that don't.

    View Details

  • Image of Speed Review: Do You Matter?
    Image of Speed Review: Do You Matter?

    How Great Design Will Make People Love Your Company

    by Stewart Emery, Robert Brunner

    FT Press, 236 pages

    View Details

  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

    View Details

  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

    View Details

  • Image of Brain Rules
    Image of Brain Rules

    12 Principles for Surviving and Thriving at Work, Home, and School

    by John Medina

    In this summary of Brain Rules, molecular biologist John Medina shares his lifelong interest in how the brain sciences might influence the way we teach and the way we work. He introduces 12 Brain Rules which cover what scientists know for sure about how our brains work and also offers ideas for investigating how each rule might apply to our daily lives. This summary will show you how to better understand how your brain really works — and how to get the most out of it.

    View Details

  • Image of The 29% Solution
    Image of The 29% Solution

    52 Weekly Networking Success Strategies

    by Michelle Donovan, Ivan Misner

    It is true that there are some people who are better connected than others. That means that “connecting” is a skill that can be acquired. This book will help you develop your networking skills, increase your connections, and become part of the roughly 29 percent of people who are, in fact, separated from the rest of the world by just six degrees.

    View Details

  • Image of In Search of the Obvious
    Image of In Search of the Obvious

    The Antidote for Today’s Marketing Mess

    by Jack Trout

    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

    View Details

1of2 Next

Recently Viewed Categories