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  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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  • Image of Leadership 2030
    Image of Leadership 2030

    Six Megatrends You Need to Understand to Lead Your Company into the Future

    by Georg Vielmetter, Yvonne Sell

    Leadership 2030 presents six converging megatrends that will reshape businesses by the year 2030 including the forces of globalization 2.0, environmental crisis, individualization and value pluralism, the digital era, demographic change, and technological convergence.

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  • Image of The Resiliency Advantage
    Image of The Resiliency Advantage

    Master Change, Thrive Under Pressure, and Bounce Back From Setbacks

    by Al Siebert

    The Resiliency Advantage explains how and why some people are more resilient than others and how resiliency can be learned and strengthened. Dr. Siebert details a five-level program for becoming more resilient that is a valuable resource for learning how to meet the challenges of work and life head on.

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  • Image of Speed Review: The 800-Pound Gorilla of Sales
    Image of Speed Review: The 800-Pound Gorilla of Sales

    How to Dominate Your Market

    by Bill Guertin

    John Wiley & Sons, 184 pages

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  • Image of Speed Review: Subliminal Persuasion
    Image of Speed Review: Subliminal Persuasion

    Influence & Marketing Secrets They Don't Want You to Know

    by Dave Lakhani

    John Wiley & Sons, 202 pages

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  • Image of How the Best Leaders Lead
    Image of How the Best Leaders Lead

    Proven Secrets to Getting the Most Out of Yourself and Others

    by Brian Tracy

    In How the Best Leaders Lead, Brian Tracy reveals the strategies he teaches top executives to achieve astounding results in difficult markets against determined competition. You will learn how to set clear goals and objectives for yourself and others, set priorities and focus on key tasks, solve problems faster and make better decisions, determine the ideal leadership style for any situation, motivate your people, and develop an exciting future vision for your business.

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  • Image of Repositioning
    Image of Repositioning

    Marketing in an Era of Competition, Change, and Crisis

    by Steven Rivkin, Jack Trout

    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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