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  • Image of Webinar: How to Think Like a Customer
    Image of Webinar: How to Think Like a Customer

    by Stephen Wunker

    In this Soundview Live webinar, How to Think Like a Customer, Stephen Wunker presents a simple concept that can remake how companies approach their markets and guide them through the innovation process.

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  • Image of Speed Review: Pre-Suasion
    Image of Speed Review: Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    by Robert Cialdini

    Social psychologist and best-selling author Robert Cialdini shines a light on effective persuasion and reveals that the secret is not in the message itself, but in the key moment before that message is delivered. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. Cialdini outlines the specific techniques you can use. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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  • Image of The Machine
    Image of The Machine

    A Radical Approach to the Design of the Sales Function

    by Justin Roff-Marsh

    Sales management radical Justin Roff-Marsh presents a nontraditional sales approach that incorporates the division of labor, in which sales responsibility shifts from autonomous agents to a centrally coordinated team to build more efficient sales functions.

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  • Image of Powerful Proposals
    Image of Powerful Proposals

    21 Things You Need to Know to Hit the Ground Running

    by David G. Pugh, Terry R. Bacon

    "Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time.

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  • Image of A Seat at the Table
    Image of A Seat at the Table

    How Top Salespeople Connect and Drive Decisions at the Executive Level

    by Marc Miller

    Bestselling author Marc Miller delivers a new, critical tool for connecting with decision makers to make more and bigger sales. He offers a new sales approach designed to help salespeople earn A Seat at the Table – the place reserved for those select people who set the direction and the budget of an enterprise.

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