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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Speed Review: Being Wrong
    Image of Speed Review: Being Wrong

    Adventures in the Margin of Error

    by Kathryn Schulz

    Ecco Books, 405 pages

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  • Image of Speed Review: How to Be a Brilliant Thinker
    Image of Speed Review: How to Be a Brilliant Thinker

    Exercise Your Mind and Find Creative Solutions

    by Paul Sloane

    Kogan Page, 182 pages

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  • Image of Brain Rules
    Image of Brain Rules

    12 Principles for Surviving and Thriving at Work, Home, and School

    by John Medina

    In this summary of Brain Rules, molecular biologist John Medina shares his lifelong interest in how the brain sciences might influence the way we teach and the way we work. He introduces 12 Brain Rules which cover what scientists know for sure about how our brains work and also offers ideas for investigating how each rule might apply to our daily lives. This summary will show you how to better understand how your brain really works — and how to get the most out of it.

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