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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Selfish, Scared and Stupid
    Image of Selfish, Scared and Stupid

    Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence

    by Kieran Flanagan, Dan Gregory

    Behavioral research strategists Dan Gregory and Kieran Flanagan examine the basic instincts of fear, self-interest and simplicity and their impact on the success or failure of a company’s best ideas. They offer three interconnected principles that can be used to head off disengagement inside and outside of a company and to unlock human potential.

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  • Image of 52 Essential Habits of Success
    Image of 52 Essential Habits of Success

    by Robert Stevenson

    According to Stevenson, if you spend a few minutes in the morning and the evening reviewing and contemplating a single essential successful habit for seven days, then by the end of 52 weeks you will have absorbed and incorporated all 52 habits into your life.

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  • Image of Speed Review: Being Wrong
    Image of Speed Review: Being Wrong

    Adventures in the Margin of Error

    by Kathryn Schulz

    Ecco Books, 405 pages

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  • Image of You Can't Lie to Me
    Image of You Can't Lie to Me

    The Revolutionary Program to Supercharge Your Inner Lie Detector and Get to the Truth

    by Janine Driver

    What if you could increase your salary by 15 percent and kick problems and worries to the curb simply by learning how to detect a lie the moment it starts? What if you had an easy-to-use test that tipped you off the instant someone held something back from you? No machine built to date has proven more effective than a well-trained human lie detector, says world-renowned body language expert Janine Driver, a former federal law enforcement investigator who has trained agents at the ATF...

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  • Image of Speed Review: How to Be a Brilliant Thinker
    Image of Speed Review: How to Be a Brilliant Thinker

    Exercise Your Mind and Find Creative Solutions

    by Paul Sloane

    Kogan Page, 182 pages

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  • Image of Brain Rules
    Image of Brain Rules

    12 Principles for Surviving and Thriving at Work, Home, and School

    by John Medina

    In this summary of Brain Rules, molecular biologist John Medina shares his lifelong interest in how the brain sciences might influence the way we teach and the way we work. He introduces 12 Brain Rules which cover what scientists know for sure about how our brains work and also offers ideas for investigating how each rule might apply to our daily lives. This summary will show you how to better understand how your brain really works — and how to get the most out of it.

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