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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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  • Image of In Good Company
    Image of In Good Company

    How Social Capital Makes Organizations Work

    by Laurence Prusak, Don Cohen

    Cohen and Prusak explain how to build up the human connections (based on trust, mutual understanding and shared values and behaviors) that make up your company’s social capital — a critical challenge in the age of globalization, free agency and the virtual workplace.

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  • Image of The Attention Economy
    Image of The Attention Economy

    Understanding the New Currency of Business

    by Thomas H. Davenport, John C. Beck

    In today’s information-rich business world, the scarcest resource is not talent or technology — it’s attention. Managers face a double challenge: to learn how to get and hold the attention of employees and consumers and to learn when to parcel out their own valuable attention. This summary shows how capturing, managing and holding attention is key to the success of your business.

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  • Image of Speed Review: The Future of Leadership
    Image of Speed Review: The Future of Leadership

    Today's Top Leadership Thinkers Speak to Tomorrow's Leaders

    by Gretchen Spreitzer, Thomas Cummings, Warren Bennis

    Jossey-Bass, 316 pages

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  • Image of Speed Review: Survival Kit for Overseas Living
    Image of Speed Review: Survival Kit for Overseas Living

    For Americans Planning to Live and Work Abroad

    by L Robert Kohls

    Nicholas Brealey, 188 pages

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