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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Speed Review: Failsafe Strategies
    Image of Speed Review: Failsafe Strategies

    Exploiting Great Opportunities with Little or No Risk

    by Sayan Chatterjee

    Wharton School Publishing, 284 pages

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  • Image of Speed Review: The Little Red Book of Selling
    Image of Speed Review: The Little Red Book of Selling

    The 12.5 Principles of Sales Greatness: How to Make Sales Forever

    by Jeffrey Gitomer

    Bard Press, 219 pages

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  • Image of Speed Review: Who’s That Sitting at My Desk?
    Image of Speed Review: Who’s That Sitting at My Desk?

    Workship, Friendship, or Foe?

    by Jan Yager

    Hannacroix Creek, 245 pages

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  • Image of The Clickable Corporation
    Image of The Clickable Corporation

    Successful Strategies for Capturing the Internet Advantage

    by J Russell Gates, Douglas Armstrong, Jonathan Rosenoer

    The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.

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  • Image of The Dance of Change
    Image of The Dance of Change

    The Challenges of Sustaining Momentum in a Learning Organization

    by Charlotte Roberts, Peter Senge, Bryan Smith, Richard Ross, George Roth, Art Kleiner

    In a follow-up to their seminal book, The Fifth Discipline, Senge and his team show companies how to overcome the ten challenges that undermine a company's attempt to change and become a learning organization. One example: the challenge of diffusion, or a company's inability to diffuse knowledge throughout the organization.

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