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  • Image of Raving Fans
    Image of Raving Fans

    A Revolutionary Approach To Customer Service

    by Ken Blanchard, Sheldon Bowles

    A Soundview Featured Book Review
    Blanchard and Bowles present a business fable with a simple premise: your customers are your best marketing method. Executives will learn why outstanding customer service, particularly in the era of social technology, can lead to customers who will do anything to sing a company's praises... and bring as many friends to the party as possible.

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  • Image of What Really Works
    Image of What Really Works

    The 4+2 Formula for Sustained Business Success

    by Bruce Roberson, William Joyce, Nitin Nohria

    What really works? Today’s managers realize all too painfully that many, many things matter in achieving business success, but few of them can tell you much more than what worked for them. The authors of What Really Works conducted a 10-year study that turned 50 academics and business consultants loose on dozens of companies, looking for the answer to that elusive mystery — What really works? From that study emerged the 4+2 Theory, which provides the correct combination of primary and s

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  • Image of The Future of Competition
    Image of The Future of Competition

    Co-Creating Unique Value with Customers

    by CK Prahalad, Venkat Ramaswamy

    In a world of infinite choice, instant gratification, and unbounded opportunities for innovation, why, ask University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy, are companies still unable to satisfy customers or sustain growth and profitability? The answer lies in the evolving role of the customer in the value creation process. No longer do customers receive value through the purchase of products and services alone. Instead, the authors explain, individual custome

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  • Image of The Channel Advantage
    Image of The Channel Advantage

    Going to Market with Multiple Sales Channels

    by Timothy R. Furey, Lawrence G. Friedman

    Today, many leading companies are putting at least as much effort and creativity into how they go to market as into what they bring to market. Companies have a wide variety of options for connecting products with customers, and each channel has its strengths as well as weaknesses. Friedman and Furey describe how to build a high-performance, competitive multi-channel system that will set your company apart from its competitors.

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  • Image of Leading Change
    Image of Leading Change

    by James O'Toole

    James O'Toole shows that leadership based on integrity, honesty, and respect is the only way to gain the commitment and loyalty of your people and effect change. This is must reading for change agents.

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