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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Team Troubleshooter
    Image of Team Troubleshooter

    How to Find and Fix Team Problems

    by Robert W. Barner

    Teamwork is increasingly in demand by organizations when doing business and managing customer relationships. Learn about the common pitfalls and roadblocks for teams, such as conflicts between team members and the team leader, poor relationships between corporate teams and customers, and the inability of a team to anticipate problems. Robert Barner offers the symptoms and then provides the treatments to help any team overcome challenges by improving internal relationships, strengthening team foc

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  • Image of The Change Monster
    Image of The Change Monster

    The Human Forces That Fuel or Foil Corporate Transformation and Change

    by Jeanie Daniel Duck

    Despite careful management of the operational aspects of corporate change, many managers and executives ignore the human element how changing a job description or corporate environment makes people feel. Respected consultant Jeanie Daniel Duck introduces a five-stage framework that helps managers and executives understand how to manage the human element of the change process.

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  • Image of Speed Review: Love It, Don't Leave It
    Image of Speed Review: Love It, Don't Leave It

    26 Ways to Get What You Want at Work

    by Beverly Kaye, Beverly Kaye, Sharon Jordan-Evans

    Berrett-Koehler, 194 pages

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  • Image of The Story Factor
    Image of The Story Factor

    Inspiration, Influence, and Persuasion through the Art of Storytelling

    by Annette Simmons

    The effects of stories in our professional lives can be profound. Storytelling skills can be used to inspire, persuade, and influence others. Explore the six stories every professional must tell, learn how to tell a good story, discover how stories connect on a psychological level, see the power of a good listener, and learn what you should and should not do when telling a story.

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  • Image of Speed Review: Why Not?
    Image of Speed Review: Why Not?

    How to Use Everyday Ingenuity to Solve Problems Big and Small

    by Ian Ayres, Barry Nalebuff

    Harvard Business School Press, 238 pages

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  • Image of Speed Review: The Other 90%
    Image of Speed Review: The Other 90%

    How to Unlock Your Vast Untapped Potential for Leadership and Life

    by Robert Cooper

    Crown Business, 316 pages

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  • Image of Speed Review: Proven Strategies in Competitive Intelligence
    Image of Speed Review: Proven Strategies in Competitive Intelligence

    Lessons from the Trenches

    by Stephen Miller, John Prescott

    Wiley, 334 pages

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