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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Speed Review: Sprint
    Image of Speed Review: Sprint

    How to Solve Big Problems and Test New Ideas in Just Five Days

    by Braden Kowitz, John Zeratsky, Jake Knapp

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  • Image of Winners Never Cheat
    Image of Winners Never Cheat

    Everyday Values We Learned as Children (But May Have Forgotten)

    by Jon Huntsman

    Jon M. Huntsman started with practically nothing, and built a world-class business that carried him to Forbes’ list of America’s wealthiest people. In Winners Never Cheat, Huntsman, chairman and founder of Huntsman Corp., the world’s largest privately held chemical company, presents the principled lessons he has learned and followed throughout his lifetime. He also explains how business can return to the days when your word was your bond, a handshake was sacred, and swarms of lawyers we

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  • Image of Tough Management
    Image of Tough Management

    The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad

    by Chuck Martin

    Faced with shrinking budgets, smaller staffs, shorter deadlines, more demanding customers and an unrelenting call for innovation and growth, many executives need a fresh, bottom-line approach designed for what really works in today’s business environment. This new approach is what business strategist and CEO of NFI Research Chuck Martin offers in Tough Management. Based on more than two years of surveys of more than 2,000 senior executives and managers, this summary provides managers wi

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  • Image of Speed Review: The Man Behind the Microchip
    Image of Speed Review: The Man Behind the Microchip

    Robert Noyce and the Invention of Silicon Valley

    by Leslie Berlin

    Oxford University Press, 402 pages

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  • Image of Speed Review: The Rational Project Manager
    Image of Speed Review: The Rational Project Manager

    A Thinking Team's Guide to Getting Work Done

    by Andrew Longman, Jim Mullins

    John Wiley & Sons, 226 pages

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  • Image of Speed Review: TurboCoach
    Image of Speed Review: TurboCoach

    A Powerful System for Achieving Breakthrough Career Success

    by Brian Tracy, Campbell Fraser

    AMACOM, 212 pages

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